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Surveys, Market Research & Testing

Intro >> ZENware – Prod... >> ZENware Help >> Surveys, Market Research & Testing

Surveys and market research will determine if your idea is going to be successful to your target audience, and unless you have an unstoppable passion about your idea you should be prepared to exert some sort of effort here.

To present some initial material about this area, a chapter has been selected from a book called Turn Your Idea or Invention into Millions by Don Kracke, Allworth Press. Paperback - 224 pages (October 2001), List Price: $18.95.

www.inventionconvention.com/krackebook/excerpt.html

Once you have a first generation product you will need to make sure that it works under various conditions like you expected it to. This will require the product to go through a testing phase with those who are expected to use it. Testing the invention by selected individuals may play an important role in your product and it may not. But this point should definitely be considered.

www.mattyubas.com/invention-articles/mattyubas-beta-test-for-success.html

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